"*" indicates required fields Firstly, let's get to know each other* Type your answer here... Please add your company name and contact info belowWhat does your company do?* The deeper we understand the scope of your business, the more opportunities for creativity we have.What type of project is this?* I want a new app designed I want to redesign my existing app Add notes Do you have a name for this app?* What are your main project objectives?* What do you want to achieve with this mobile app? The more informative the design brief is, the easier it will be for us to assess the scope of work and project cost.How do you envision the experience of someone using the app?* Try and briefly describe how you want people to interaction with an app Write the answer just like a story. Put yourself in the shoes of someone observing people using your app.What does success look like for this design project?* ABOUT THE DESIGN OF YOUR APPWho’s the target audience and what do we need to focus on?* We want to establish who your perfect customer is. There may be a few types, but the more specific we can be, the better, so try and be as detailed as possible. Your description could include typical age, sex, background etc.Do you have supporting documents on your target audience, like personas or empathy maps, that we can review?Max. file size: 128 MB.Who are your competitors?* Give us a list of maybe 3-6 competitors. The name of the competitor company and their website address would be useful. Tell us in a couple of sentences what they’re like, and how you compare to them. Example: ABC App www.abc-app.co.uk Well-established app, quite good features but poor user experience. Invest quite a lot in their brand and marketing, but we think we offer a better service than they do, and we have more knowledge and experience in X.What will keep customers using your app rather than your competitors'? ABOUT YOUR CUSTOMERS AND THE MARKETHave you been involved in designing a mobile app before?* Yes No Add Notes... On which platforms will people use your app?* iOS Android TVs Smart Watches IoT Devices Web What content will it have?* User generated content Photos Videos To-do lists Long-form text Products Add any other types of content in the notes below.Add Notes... Is your branding and identity in place?Max. file size: 128 MB.If so, please attach branding and identity materials you had created. This will help us better understand your brand's tone of voice.Add Notes... Do you have a digital marketing strategy in place?* Yes No I don't know Add Notes... LET'S SEEDo you have any examples of apps you like?*Max. file size: 128 MB.Please add screenshots / videos and tell us in the notes below what you like or dislike about each of them.What previous design or marketing materials can you provide us with?Max. file size: 128 MB.How would you describe the style you’re looking for?* Serious Fun Familiar Innovative Monochromatic Colorful Who will develop the new app?* Internal team A third party developer I don't have a developer I don't know Do you have a web developer in your team, are you working with another company, or would you like us to also develop the code for the new app?BUDGET, TIMEFRAMES, AND DELIVERABLESWhat are the budget constraints on this project?* $1,000 or less $1,000 - $5,000 $5,000 - $10,000 $10,000 or more Add Notes.. In what circumstances would there be budget flexibility?* Which of our services are you most interested in?* Brand Strategy Brand Design Naming Web Design Illustration Packaging Design Add Notes... Do you have a deadline in mind?* MM slash DD slash YYYY Explain any particular circumstances driving the timeline. Resist the temptation to dictate a specific timeline if you are just keen to get something ‘as soon as possible’. In that case, just make it clear that you want us to set out our typical timeline.What internal deadlines does this project need to align with?* For example: product launch dates or industry events.What will you expect to have from us at the end of the project?* User research documents Sitemaps Wireframes High-fidelity mockups Interactive prototypes Exported visual assets for developers Handover documentation for developers
