Facebook is the most used social media platform with over 2 billion followers. Facebook effectively connects with customers and provide awareness for the brands while increasing engagement towards their page. However, it becomes very challenging to catch the attention of the audience, as a lot of posting continuously takes place on facebook. This scenario creates a demand for boosting facebook engagement.
The number of people interacting with your content on facebook is measured by the engagement rate. Higher the likes, shares and comments, the higher the engagement rate, which makes the content more visible on the followers’ newsfeed.
So lets’ dive in together to determine the strategies in order to improve facebook engagement and make your content more available to your target audience.
1. Understand Your Audience
Want to increase facebook engagement?? Understand your audience first; explore their interests, likes, dislikes and the things that motivate them. In order to achieve a better understanding of your audience facebook provides you with a facebook audience insight tool. This tool will help you understand your audience preferences and to what they respond, thus increasing the chance of boosting facebook engagement. Another tool that can be used for analyzing your audience is the Facebook Page Analysis Tool; this tool can bring out any surprising detail that may come in handy in creating a more authentic and deeper relationship with your target audience.
2. Creating Content Promoting Meaningful Interactions
The new facebook trend gives a privilege to posts that are posted by individual and receive a feedback (comments, likes or share) and enhancing facebook engagement. You have to make sure that the content is preferred by the algorithm, and that we should focus on our users and their stories. This keeps our users engaged and gives them a spotlight and make sure that the content is shared on their personal networks.
3. Creating Interactive Content For The Audience
What is your main purpose of creating a facebook page?? Is it providing your audience with useful and appropriate information? At least it was the reason when you first created your page. Information must not be boring whether it is about entertainment, fashion, sports, news, sports or a meme. Information should be interactive involving both the receiver and the provider like an interactive classroom lecture is always entertaining and the information are delivered more efficiently.
For the reciprocal exchange of information conduct quizzes, discussions, sharing stories, conducting live Q&A session etc. Interactive content makes you listen to your customer and help you plan the content according to their needs. It is a very effective method to gain insight about the consumer personality and interest.
4. Private Messaging and Creating Smaller Groups
A new way to increase audience engagement is through messaging privately and creating small groups and this trend is more effective in increasing engagement and hence allow businesses to cater its serious customers also keeping in mind individual interests of it members.
5. Maintain a Social Media Calendar
Following a social media calendar make sure that you will hardly miss out posting on important dates and events. The calendar help you plan your entire year just at the beginning of each and make you arrange your resources and marketing strategies accordingly. Moreover addition of an analytical tool to your calendar can help you keep a track of the performance of each of the posted content.
For e.g fashion brands now a day’s dispatch a valentine collection, eid collection etc with relevant content.
6. Mix Different Kinds of Content
Social media calendar helps you keep track about what you are posting and that they are not getting repetitive. Create your content with a variety of media using videos, images, Facebook stories, links, engaging write-ups and live stream.
7. Make Your Page Mobile-Friendly
According to Statista:
“More than 98% of active user accounts globally accessed the social network through a mobile device in April 2020.”
If you really want active engagement on your post, then it is extremely important that you mobile-optimize your posts and page. Using appropriate size images and fonts will be needed. Moreover if you want to promptly reply to your consumers you need a messenger and that is a mobile only app. So, make your post look appealing on phone to cater more of your customer interest.
8. Utilize Video Content
A large number of people use their phones to access facebook and among them the maximum engagement is of those who watch videos. Many people watch the videos without sound so it is very important to have catchy images and adding appeal to the video. Adding subtitles will also be helpful.
9. Promote Staff Advocacy
Today also the best tool to use is “word of mouth”. People will only buy your product only if it has a great customer review. To achieve this company employee could be of help and be an advocate of your brand, this in result increases your organic reach. Instruct them to be virtually vocal about new happenings and events in the company.
10. Prioritize Customer Relationships
Make sure you promptly respond to any query or comment and nothing goes unattended. People when see a post they like to interact through comments with the creator. This course of action increases engagement, as this shows that you care about your consumer and always there to listen and attend them.
11. Precise Posts
People spend 1.7seconds to consume the piece of content while scrolling through the news feed, and you need to capture their attention in this time. So every piece of content you create must be engaging with great looks, short message, engaging and to the point. So create content in a way that forces a person to stop scrolling.
12. Exploring Facebook Boosts and Ads
The rapid change in facebook algorithms makes it difficult for marketers to build a brand image. For this facebook provides a boost option, this option allows you to increase your post visibility based on the demographics of your audience, budget and the running of ad.
13. Explore The Best Time To Post On Facebook
There are data driven best times to post on facebook which can help you schedule your posting time. It identifies the time when your followers are most active, thus instantly increasing the chances of getting more likes and comments.
Wrapping Up
At the end of the day what really matters that every time you must have a strategy to increase facebook engagement. A fit-all strategy won’t work when you are trying to develop an effective strategy. The only constant is amazing and engaging content, no matter what media you use, your content must be precise, clear, thought provoking, appealing and captivating.
Top brands continuously interact with their followers and keep on posting stuff in short intervals. So it is very important to create a relationship with your follower in order to maximize engagement.
